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Javier Alfonso
Mercadona. A Story Of Success

(Historia de un éxito: Mercadona)

Commercial Non-Fiction / Conecta - Business

  • Published: 01/04/2014
  • ISBN: 9788415431947
  • 192 pages

How did the admired and controversial businessman Juan Roig manage to build the Mercadona empire? Juan Roig is the second richest person in Spain with a fortune of 3,500 million euros. He is a completely atypical businessman who managed to turn the family business into a strong company. Roig stands by his leitmotiv, “first give, than ask, and, finally, demand”.

About the author

In 2004, he became the editor-in-chief of the Valencian edition of 20 minutos. In 2009 he went back to business journalism as the representative of El Economista in Valencia.