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Ricardo Perret
Home Runs in Innovation

(Home runs de innovación)

Commercial Non-Fiction / Conecta - Business

  • Published: 13/10/2014
  • ISBN: 9786073126595
  • 352 pages

Perret begins with an undeniable premise: while people’s lives go on normally without new products, these products can—in a truly innovative home run—generate positive responses at the moment of consumption. This book details—step by step and with clear examples—the creative, psychological and marketing processes behind the successful launch of new products and services.

About the author

Ricardo Perret Ricardo Perret is the author of Código de innovación, El factor gratitud, El gran maestro and New me. He is a businessman, speaker, market analyst, and creative adviser specialized in the development of products and services.