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Sebastián Campanario
Ideas in the Shower

(Ideas en la ducha)

Commercial Non-Fiction / Divulgation

  • Published: 01/10/2014
  • ISBN: 9789500749435
  • 197 pages

What are the best ways to encourage inspiration? What tricks are there to foster creativity? How large a role does chance play? What is the path that makes an idea become a great business? Sebastián Campanario raises these and other questions in order to connect us to our inner creativity in a changing world where the ability to innovate is the most relevant and viable competitive advantage for people and companies. With statements from experts in a wide variety of fields —including economics, physics, music and neuroscience— Ideas en la ducha does away with the myth that only eccentric geniuses come up with brilliant ideas.

About the author

Sebastián Campanario is an economist and journalist. He has written on border economics for the weeklies El Economista and Clarín. He has also published several popular essays explaining economic topics to all audiences. With Martín Lousteau he co-wrote Otra vuelta a la economía. He currently writes a column on creativity and innovation for La Nación newspaper.