The Big Soccer Bubble
(La gran burbuja del fútbol)
Commercial Non-Fiction / Conecta - Business
A book that answers all the economic questions that this controversial “king of sports” raises among its loyal fans and those interested in business management. What maintains the soccer industry? Who finances it and how? Do small teams have any chance of surviving in the highly competitive market of today? In The Big Soccer Bubble, readers will discover the keys to comprehending the complex and fascinating economic framework that drives soccer, which has now become the largest global entertainment industry. Prestigious economist José María Gay de Liébana explains –in an accessible style– the foundations of the finances of a borderless business that includes television interests and huge marketing and sponsorship investments alongside the passion for the colors a simple jersey.