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Pedro Bermejo / Ricardo Izquierdo
Your Money and Your Brain

(Tu dinero y tu cerebro)

Business & Economics / Commercial Non-Fiction

  • Published: 07/11/2013
  • ISBN: 9788415431718
  • 192 pages

Thanks to the recent advances in neuroscience, we are starting to understand what is hidden behind our economic decisions, which have been proven to be utterly irrational. This book unveils the process of decision-making that takes place in our brains when we have to bet on a particular investment, when we buy or sell something, and when we take corporate decisions.

About the author

Pedro Bermejo Pedro Bermejo is a neurologist at the Hospital Universitario Puerta de Hierro as well as chairman and co-founder of the Asociación Española de Neuroeconomía.

Ricardo Izquierdo Ricardo Izquierdo is co-founder of the Asociación de la Asociación Española de Neuroeconomía, as well as a consultant and expert in Banking Security.