Your Money and Your Brain
(Tu dinero y tu cerebro)
Commercial Non-Fiction / Conecta - Business
Thanks to the recent advances in neuroscience, we are starting to understand what is hidden behind our economic decisions, which have been proven to be utterly irrational. This book unveils the process of decision-making that takes place in our brains when we have to bet on a particular investment, when we buy or sell something, and when we take corporate decisions.